Today we take a quick look into one of the platforms features – the Pre-pingPre-ping is a real time inquiry via API to see if a lead is a duplicate in your database before the display of your offer.  The main advantage to utilizing a Pre-ping is to give a lead provider an opportunity to know if a lead already exists in your database before displaying your offer. Pre-ping should substantially reduce, or completely….

For those who are unfamiliar with the term, it is defined as: “Pre-ping is a real time inquiry via API to see if a lead is a duplicate in your database before the display of your offer.”

There are advantages to both the lead seller and lead buyer when utilizing a pre-ping. To a lead seller, when a buyer is utilizing a pre-ping, duplicate posts (failed posts) are reduced to 0 in most cases. Depending on the seller, they may not have the ability to retarget and resell that lead in real timeOperation in which input data is processed very quickly so that it is available almost immediately…., so the lead seller ends up losing money each time there is a duplicate or failed post. Since that lead opted into your offer and your TCPA, the lead cannot be resold.

To a lead buyer, the advantages of using a pre-ping include the lead seller may be more inclined to run your offer, knowing your accept rate will be high, and the number of failed posts will be low. If you have a very large database, buying leads in real time can propose an issue with your lead provider if fail rates creep past acceptable rates – a pre-ping would alleviate this. Using a pre-ping will ensure that only prospects not already existing in your database are shown your offer. Say goodbye to paying for dupeA “Dupe” or “Duplicate” lead is a lead that was attempted to be sent/sold/or otherwise added to your database, however you already acquired this lead in the past and did not accept it.  If you are purchasing leads online, you have most certainly seen the same lead come through your buys more than one time. Utilizing the Data Prosper Portal,… leads, or older customers sneaking their way back into your database, and incurring additional cost.

One thing to watch out for is pre-ping cost. There are many services out there today offering a pre-ping at a fee per ping (each database check to see if that lead exists in your database). Running our own call center, using a popular platform on the market, we enabled pre-ping on our internal campaigns not realizing the volume some of our providers we’re generating – over the course of one week, we incurred an $8,000+ bill JUST USING A PRE-PING. That day, we decided to build our own internal pre-ping, which later stemmed into a full blown data delivery platform, which you are reading about today.

The Data Prosper DDP (Data Delivery Platform) includes a pre-ping APIan Application programming interface, or “API”, is an interface or communication protocol between different parts of a computer program. APIs in online marketing and lead generation are used to facilitate data transfer in real time in various ways. Examples include adding leads from landing page to database, pinging third party databases for various validation services, updating attributes of leads, etc…. with each campaign at no additional cost. We feel that a service as pivotal and simple as pinging a database shouldnt tax business’ as much as they do.